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In Part 1, I revealed how to start selling digital products on eBay in this part I will show you a strategy that involves making money after the initial sale. In everything that you sell you must deliver amazing value for money even if you are selling a 99c product. That way buyers will recognise value and will return to buy you higher cost products.
Every sale you make should be about building a list of customers not a one off sale.
eBay operate a digital delivery ban so any product you sell must be shipped on a physical medium. There are two basic ways to deliver your eBay products to your customers.
The easy way burn the e-Book to CD and dispatch in a plastic mailing sack, advantage very cheap and easy. Looks completely unprofessional and I for one would feel cheated if I had paid anymore than 99c for it. The lack of professionalism would stop me from dealing with the seller in the future and they would be dependant on selling to other buyers to sustain the business.
There is an alternative but it is more costly, but in the long term will bring in repeat business. Starting with the disk itself, make the disk auto rum when it is inserted into the CD/DVD drive you can download software that will allow you build an interactive CD for free from one of the many free download sites.
An interactive CD will look very professional no one will ever know that you are working on the dining table on your laptop. If you cannot find a free one that you like then use a service such as elance to find someone who will author a template to your own specification therefore establishing your own distinctive brand. You can also add as many pages as you wish simply by copy and pasting.
You can author the pages in a very simple free HTML editor such as NVU or Pagebreeze or if you already have some HTML software just use that. A typical CD layout may follow the pattern below.
The first page is a thank you page; it thanks the purchaser and gives contact details for yourself.
It then invites you to click the hyper link “My Purchase” this gives the buyer access to the purchase via the link. Also include a link to download a PDF reader or a zip utility to extract any files in zip format. Recent versions of windows already come with the facility to extract zip files.
Include a page for bonus items again via a link, and add a relevant bonus item of high value. You can also add an upsell on the same page for a related product. Find a complementary product on clickbank, paydotcom or similar site and promote it via an affiliate link. This will take the buyer to the sales page for that product and if they buy it you will receive an affiliate commission.
You can add another level to this, giveaway a newletter/free product for signing up to your e-mail list. Do this by another link call it more free stuff or anything that grabs the attention include on this page an optin box to capture there e-mail address. Remember what I said about amazing value.
Add contact details on another page or add another type of offer, the options are endless and may depend on the product you are selling.
You are almost good to go so let’s really make this look professional and grab those repeat sales.
In Part 3 I will give you my strategy for blowing there socks off and getting noticed. Rob…