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The Apprentice: Who Gets Flat Packed?

May 17, 2013 By Robert Corrigan 2 Comments

Would you buy a “Tidy Sidey.” Or a box on wheels?

The candidates receive a surprise phone call at the end of their day off; they are called to the home of the Design Council, where Lord Sugar informs them that their task is to come up with a unique piece of flat-pack furniture, before producing prototypes and pitching their products to retailers. The candidates get creative; one team brings a folding chair to the table, while the others set out to manufacture a multifunctional cube which evolves into a box on wheels. But while the boys get their measurements mixed up, the girls start squabbling over market research.

On sales day, half the teams hit the high street in search of orders for their products; but with the pressure on, some members of the street sales team come unstuck. The rest head for appointments laid on by Lord Sugar with some of the country’s biggest retailers – and under scrutiny one presentation goes bottoms up.

In the boardroom, there is the usual squabbling there is high praise for The table that folds into a chair with lots of orders from Argos a major high street and main order player and low opinions of the box on wheels, and the girls losing team come in for a total hammering before Lord Sugar makes his decision and tells Sophie “I Don’t do…..,” she is fired.

Next week they open a farm shop lets hope there is no more manure from the girls.

 

 

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Filed Under: The Apprentice Tagged With: apprentice, Lord Sugar

The Apprentice: Bitter Anyone?

May 8, 2013 By Robert Corrigan 2 Comments

Tonight’s apprentice task was one very close to my heart. The candidates must invent a new flavoured beer, but is there trouble brewing…..You bet, another shambolic performance from both teams in trying to find a flavour for there own beer. Chocolate and orange or rhubarb (no custard) the teams had to choose a stock beer for flavouring and locations to sell to the public and trade.

The girls wasted two barrels of good pop as they could not work out ratios! Perhaps the rhubarb went to their heads. As ever the candidates were falling out like cats in a bag. Choice of location, a beer festival for the girls in a pub and the boys at a proper beer festival where the most expensive, so in the afternoon go to central London and drop the prices, makes sense, not in my books.

Best laugh of the night was the boys turning up to a specialist beer pub with no sample and no pump disc! A sniff of the bottle was offered, as unbelievable as this sounds it was true.

After the inquest in the board room Lord Sugar came up with the most predictable (and accurate comment) “couldn’t organise a piss up in a brewery.” Tim Stillwell the drinks specialist was fired but it was close, Francesca MacDuff-Varley could have easily gone as she was responsible for the wastage at the brewery.

Next weeks task should be interesting as the teams are to design and market flat pack furniture. If MFI was thought to be Made For Idiots should next weeks items be known as MBI Made By Idiots?

Bitter anyone?

 

 

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Filed Under: The Apprentice Tagged With: apprentice, business, Lord Sugar, Product Creation

The Apprentice Is Back! But Would You Go Into Business With This Lot?

May 7, 2013 By Robert Corrigan 2 Comments

Well here it is at last! How much have we missed the massive ego’s, the bitching and backstabbing, the fights as each of the candidates tries to win funding from Lord Sugar as their business partner. It’s been away for far too long. So the rollercoaster started tonight.

In the first episode the 16 “brightest” (god help us) business brains in Britain tackled the first task to sell a container load of assorted goods including water, bubble wrap, toilet rolls, coats, mugs, lucky cats etc….

The two team leaders Jaz and Jason sounding like a early eighties failed boy band, took charge. Jazz like a demented cheer leader, full of fake enthusiasm, and high octane motivational sound bites took charge, if that is what you would call it. The girls lost and Jaz was fired.

 So in the end were we disappointed? Not a bit of it! There is plenty of mileage in this new series to eliminate the truly unsuitable and the complete inadequate. No front runners as yet, but plenty of cannon fodder!

Want more? You bet!!!!

 

 

 

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Filed Under: The Apprentice Tagged With: apprentice, business, Lord Sugar

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