You only get one opportunity to create a first impression! It’s as true in life as it is in business. So how do so many people get this wrong? If you are selling low cost items on eBay such as a $1-2 eBook then the figures are very important. You could be left with only a few dollars or cents for the work that you have done.
When I wrote my e-course Plugin Auction Profits, I decided to check out my opposition and bought a few eBay products from clickbank and from eBay itself. The eBay ones were low cost products the most expensive being $5.
The $1 products where not worth the $1 which is what I suspected, but I was most surprised that the most expensive at $5 was also the shabbiest. It was sent in a plain blue mailing sack with my name and address scribbled on with marker.
Great first impression!!!
Would you ever buy from that seller again even if what you bough was of a good standard? Probably not, no scrub that definitely not! You see these sellers missed the most important part of this they were after the sale, just the sale instead of offering great value and building a relationship with your customers who would then go on to make further purchases.
Just think if you bought a $5 product and that product was shipped in a CD or DVD case with a cover label the CD was authored as an interactive CD and if your purchase was far more in valuable than the $5 that you had paid. Would you come back for more? Too right!
By spending just a few dollars initially you can build that wow factor into your products. If you are proficient at photo shop or similar graphic packages you can design your own labels, DVD/CD covers and eBook covers.
If you are not proficient at photoshop simply outsource this work to a freelancer on eLance or a similar site. Or use Fiverr for your outsourcing requirements. You will find a whole host of vendors that will produce these for you at only $5 a job. The small investment is easily justified by the fact that you can use these items forever in you listings and in packaging your products.
Give the designer a very precise specification for them to work too and make sure that you can have revisions made to the work. Next putting it all together. Rob…