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Sometimes a great idea will come to you. Sometimes you will see it in action, sometimes it will almost be thrust upon you and sometimes it will appear from the most inconsequential beginnings. So what to do with the idea when it happens.
Let me illustrate! Some years ago my self and my then girlfriend visited York for the weekend. We had a great time. Amidst all the history, fantastic places and interesting things to see, one thing stood out. It stands out for two reasons, it was fantastic entertainment and it was my biggest lost opportunity ever. It was very simple; we went on one of York’s many ghost walks or tours.
From the first instance we knew we were in for a good time. The actor conducting the tour arrived in Victorian costume ringing a bell to beckon the assembled to follow him. There followed a hour of first class story telling and top comedy whilst giving an insight to the supernatural side of York the most haunted city in Britain. After the tour we joined the actor in one of the local pubs for a further hour of excellent story telling. An amazing night out that still sticks in the memory.
On a business footing rather than an emotional one, our host pocketed in my estimation over £350 for one hours work! My mind was racing; I decided that I would put together a ghost walk in my home city of Liverpool. Liverpool has more than enough spooky stories to construct an evening of top class entertainment and in so doing make large amounts of cash. So what did I do about it? Nothing, diddly squat that’s what. I thought about it for years, I did nothing, not even some basic planning or research. Great idea no action, then came the stab to the heart. I picked up a leaflet advertising Liverpool’s only ghost walk. Someone had beaten me to it, called it Shiverpool and make a very good living out of it. Good luck to them they took action and I did not, a classic case of not acting immediately.
So you may think I never made another error! Next the mistake I made that cost me thousands.