Archives for March 2011

What is one of the biggest niche areas on eBay? It may surprise you to find out that there is huge demand for Information Products, and that they are one of the hottest markets on eBay selling in enormous quantities day in day out.

Released Today!!

“How to Profit from Selling Information Products on eBay”

In this complete business blueprint I reveal the strategies that the smart sellers use when selling Information Products on eBay.

How to turn a $1 sale into a $27, $67, $97, $197 or even more

How to obtain products to resell for FREE!

How to find low cost quality products that will sell for far more than a few dollars

Selling into carefully targeted niche areas

How to blow the socks off other seller’s products and dominate your niche

How to obtain licensed products at rock bottom prices

Creating your own products (this is much easier than you think)

How to make more sales by giving products away for free

This must certainly be one of the easiest eBay businesses to set up and run that there is. In “How to Profit from Selling Information Products on eBay” I give you the complete blue print to build your own successful eBay business.

You would be forgiven for thinking that this information would cost you an arm and a leg, and from other sellers it would do but I believe in delivering massive value in my products so I am releasing this bad boy for less than the price of a visit to McDonald’s.

Click the graphic link and find out how you can have your own eBay business up and running in a few hours!

To your success…. Rob

You only get one opportunity to create a first impression! It’s as true in life as it is in business. So how do so many people get this wrong? If you are selling low cost items on eBay such as a $1-2 eBook then the figures are very important. You could be left with only a few dollars or cents for the work that you have done.

When I wrote my e-course Plugin Auction Profits, I decided to check out my opposition and bought a few eBay products from clickbank and from eBay itself. The eBay ones were low cost products the most expensive being $5.

The $1 products where not worth the $1 which is what I suspected, but I was most surprised that the most expensive at $5 was also the shabbiest. It was sent in a plain blue mailing sack with my name and address scribbled on with marker.

Great first impression!!!

Would you ever buy from that seller again even if what you bough was of a good standard? Probably not, no scrub that definitely not! You see these sellers missed the most important part of this they were after the sale, just the sale instead of offering great value and building a relationship with your customers who would then go on to make further purchases.

Just think if you bought a $5 product and that product was shipped in a CD or DVD case with a cover label the CD was authored as an interactive CD and if your purchase was far more in valuable than the $5 that you had paid. Would you come back for more? Too right!

By spending just a few dollars initially you can build that wow factor into your products. If you are proficient at photo shop or similar graphic packages you can design your own labels, DVD/CD covers and eBook covers.

If you are not proficient at photoshop simply outsource this work to a freelancer on eLance or a similar site. Or use Fiverr for your outsourcing requirements. You will find a whole host of vendors that will produce these for you at only $5 a job. The small investment is easily justified by the fact that you can use these items forever in you listings and in packaging your products.

Give the designer a very precise specification for them to work too and make sure that you can have revisions made to the work. Next putting it all together. Rob…

In Part 1, I revealed how to start selling digital products on eBay in this part I will show you a strategy that involves making money after the initial sale. In everything that you sell you must deliver amazing value for money even if you are selling a 99c product. That way buyers will recognise value and will return to buy you higher cost products.

Every sale you make should be about building a list of customers not a one off sale.

eBay operate a digital delivery ban so any product you sell must be shipped on a physical medium. There are two basic ways to deliver your eBay products to your customers.

The easy way burn the e-Book to CD and dispatch in a plastic mailing sack, advantage very cheap and easy. Looks completely unprofessional and I for one would feel cheated if I had paid anymore than 99c for it. The lack of professionalism would stop me from dealing with the seller in the future and they would be dependant on selling to other buyers to sustain the business.

There is an alternative but it is more costly, but in the long term will bring in repeat business. Starting with the disk itself, make the disk auto rum when it is inserted into the CD/DVD drive you can download software that will allow you build an interactive CD for free from one of the many free download sites.

An interactive CD will look very professional no one will ever know that you are working on the dining table on your laptop. If you cannot find a free one that you like then use a service such as elance to find someone who will author a template to your own specification therefore establishing your own distinctive brand. You can also add as many pages as you wish simply by copy and pasting.

You can author the pages in a very simple free HTML editor such as NVU or Pagebreeze or if you already have some HTML software just use that. A typical CD layout may follow the pattern below.

The first page is a thank you page; it thanks the purchaser and gives contact details for yourself.

It then invites you to click the hyper link “My Purchase” this gives the buyer access to the purchase via the link. Also include a link to download a PDF reader or a zip utility to extract any files in zip format. Recent versions of windows already come with the facility to extract zip files.

Include a page for bonus items again via a link, and add a relevant bonus item of high value. You can also add an upsell on the same page for a related product. Find a complementary product on clickbank, paydotcom or similar site and promote it via an affiliate link. This will take the buyer to the sales page for that product and if they buy it you will receive an affiliate commission.

You can add another level to this, giveaway a newletter/free product for signing up to your e-mail list. Do this by another link call it more free stuff or anything that grabs the attention include on this page an optin box to capture there e-mail address. Remember what I said about amazing value.

Add contact details on another page or add another type of offer, the options are endless and may depend on the product you are selling.

You are almost good to go so let’s really make this look professional and grab those repeat sales.

In Part 3 I will give you my strategy for blowing there socks off and getting noticed. Rob…

When you think of low cost e-books then eBay is probably the first place that you think of looking a simple eBay search will return thousands of results and it’s amazing the range of e-books that are available. You can buy products on making money, gambling systems, relieving back pain, how to play the bag pipes etc. But how can we make money selling them ourselves?

e-books have rather a bad name in some quarters with some justification as the general quality of most of these offerings is low; in essence what sort of product can you get for 99c? Usually 99c worth, there are of course exceptions to the rule if you stay away from the bottom end. There are so many more products that you can sell such as audio products, video products, software etc. Digital product may be a better description of these items? There really are some gems to be had if you look in the right places.

So where can we obtain products that we can sell on eBay? The quickest and easiest way is to find resale rights products. A Google search will return thousands of hits for reseller licence to products, some companies even specialise in selling these products. You will need to check out each products licence but most will allow you to resell on eBay and even put your own name on the product.

Look for top selling products on eBay and use these companies to source similar products to the popular sellers on eBay. You can also obtain a huge amount of materials from free giveaway events again there are dozens of these and signing up to them will allow you access to a range of materials that you can resell, but again you will need to check the licence agreements carefully.

So you have a range of products to try, so how can you really make money selling e-books on eBay?

Yes you can, there are several strategies that you can use but is it really a profitable business? Well on the front end yes you can make a living but you will need to sell a high volume of low cost e-Books or fewer higher value items. The big mistake is that people just try and sell the item they list where it should be about building a customer list.

This is one of the biggest mistakes sellers on eBay make is trying to make all the money on the front end when what they should be doing is making sales on the back end of the sale.

In Part2 I will give you my strategy for making money on a low cost sale.

See You Next Time Rob…